The Business Environment of the Hotel Sector in Georgia and Sustainable Development Trends

Abstract

The hospitality sector is seen as a source of foreign exchange earnings, a means of increasing the employment of the population, a catalyst for the development of infrastructure and such sectors as construction, agriculture, food industry, trade and others. Competition is increasing in the hotel business of Georgia, there is an oversupply in the market, the number of tourists has increased, and therefore the number of hotel rooms in the country is increasing, however, there are challenges in terms of quality management in the field of hotel services. The aim of the topic is to investigate the issues of implementing ISO standards of the international management system in the field of Georgian hotel services. The objectives of the research are to determine the positive impact of international standardization of services (ISO), to study the characteristics of sustainable management of hotel services, to analyze international trends in hospitality business. It was revealed that the hotel sector should significantly improve sectoral policies with sustainable approaches, consider the need for ISO certification in management mechanisms, prioritize future-oriented green management style, set science-based carbon reduction goals, and involve hotel organizations in the green supply chain.