Contemporary Features of Innovation in Tourism Products

Abstract

Nowadays, the tourist product is a multi-component service, which provides a wide range of opportunities for the implementation of innovations, especially given the current pace of technological progress.

The main goal of this study was to analyze the specific features of modern relations related to innovations in the tourist product. The synthesis of the latest theoretical and practical achievements showed that artificial intelligence is of particular importance in the process of implementing innovations in almost all elements of the tourist product. The changes that are taking place in the markets of tourist services, modern technological services, labor and relevant education were discussed. Attention was also paid to the processes of replacing human resources with modern technologies in tourism.

The study found that in the final phase of the life cycle of a tourist product based on technologies, the level of service improvement no longer affects the quality of the impression received by the consumer. At the same time, the increase in the scale of innovations in the tourism product leads to the formation of two radically different segments in the tourism services market. One category of travelers chooses services based on digital technologies and artificial intelligence, while the second category prefers to travel without any intervention of modern technologies. The latter is their reaction to the current pace of introducing new technologies in tourism. Thus, innovations in the field of tourism create new markets and respond to diverse consumer demands.